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Some people just seem to be able to read more easily, at least when it comes to reading the "normal" way. How we humans normally read text is that we move our eyes across the words, side-to-side and up-to-down on a page. Several factors determine how well someone can read like this. These factors include: your fluency with the language that the text is written in, reading habits you picked up from childhood and/or schooling, and even how your brain is wired to process different kinds of information.
While some of these factors reflect aspects that you could not have controlled, luckily, reading is still a skill that anyone can get better at. For example, you can choose to read more and increase your fluency with the language you're reading. You can also choose to use a variety of tools and techniques that augment your reading capabilities and help you read more effectively.