You Are a Badass at Making Money

by Jen Sincero

Troy Shu
Troy Shu
Updated at: May 01, 2024
You Are a Badass at Making Money
You Are a Badass at Making Money

Unlock your path to financial abundance with the "You Are a Badass at Making Money" book summary. Discover a transformative mindset and practical strategies to manifest wealth aligned with your authentic self.

What are the big ideas?

Embrace Wealth as a Positive Force

The book presents wealth not as a source of evil but as a powerful tool for self-expression, personal fulfillment, and positive impact. It encourages overcoming negative stereotypes associated with being rich and viewing money as an enabler of life's desires and potentials.

Align Wealth with Authentic Self

Unlike typical financial advice that focuses on external achievements, this book stresses the importance of linking financial goals with one's true self and passions. It argues that true wealth comes from pursuing what genuinely resonates with your personal vision and values.

Mindset Over Mechanics

The book prioritizes mindset over the mechanical aspects of money management. It suggests that by mastering your thoughts and beliefs about money, you can significantly influence your financial reality, making mindset shifts more crucial than technical financial strategies.

Universal Intelligence and Manifestation

Introducing the concept of 'Universal Intelligence,' the book connects personal thoughts and desires to a greater cosmic force, asserting that this connection can manifest financial success and abundance when harnessed correctly.

The Power of Environments in Shaping Wealth

Highlighting the significant role of one's environment, the book suggests that surrounding yourself with wealth-affirming conditions and individuals can dramatically change your financial landscape by influencing behaviors and mindset toward abundance.

Action with Faith and Gratitude

A distinct approach of the book is combining decisive action with deep faith and gratitude. This method emphasizes not just the actions taken towards wealth but also the spiritual stance of believing in outcomes and being thankful, which purportedly aligns with universal forces to facilitate financial success.

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Embrace Wealth as a Positive Force

Embrace Wealth as a Positive Force

Wealth is not something to be feared or demonized. It is a powerful resource that can enable you to live your dreams, make a positive impact, and fulfill your deepest desires. Shift your mindset to see wealth as an ally, not an adversary.

Recognize that money is a neutral tool - it is neither good nor bad. How you choose to use it determines its impact. When you view wealth through a lens of abundance and possibility, you open yourself up to its transformative potential. Wealth can fund your passions, support your loved ones, and amplify your ability to contribute to the world.

Reject the negative stereotypes and limiting beliefs that may have shaped your relationship with money. Wealth does not make you greedy, selfish, or morally corrupt. In fact, embracing wealth allows you to be more generous, impactful, and self-expressed. Wealth is a means to an end, not an end in itself.

Cultivate a mindset that sees wealth as a positive force. Visualize how money can enhance your life and the lives of others. Feel the excitement and freedom that financial abundance can bring. Approach wealth with gratitude, joy, and a commitment to using it wisely. This shift in perspective will unlock new opportunities and accelerate your path to prosperity.

Here are examples from the context that support the key insight of embracing wealth as a positive force:

  • The suggested money mantra is "I love money because it's the root of so much awesome." This frames money in a positive, empowering way.

  • The book encourages "celebrating the momentous gift of being in the flow with abundance" and "relishing the feeling of gratitude and the joy of being in the flow with money." This promotes a mindset of embracing and appreciating wealth.

  • The author describes attending a seminar on "Manifesting Money Like a Millionaire!" despite feeling embarrassed, showing a desire to transform her relationship with money in a positive way.

  • The suggested money mantra is "I love money because I am a fearless, badass, moneymaking machine." This casts wealth acquisition in an empowered, confident light.

  • The book advises "spending money in new ways" and buying something "extravagant to raise your frequency and remind yourself that you are in the flow and that money is a renewable resource." This encourages a positive, abundant mindset around money.

  • The author writes about the importance of "getting clear on the top three things that could bring doubt to your resolve and prepare yourself to meet them head-on so they are powerless over you." This proactive approach aims to overcome negative beliefs about money.

Align Wealth with Authentic Self

Align your wealth goals with your authentic self. True wealth comes from pursuing what genuinely resonates with your personal vision and values, not just external achievements. Stop chasing money for money's sake - instead, link your financial goals to your true passions and purpose.

When you align your wealth with your authentic self, you tap into a deeper source of motivation and fulfillment. You'll be driven to take bold action, overcome obstacles, and create the life you truly desire. This is the path to lasting prosperity, not just temporary riches.

Don't get caught up in superficial measures of success. Focus on building wealth in a way that nourishes your inner wealth - your values, dreams, and sense of meaning. This is the surest way to achieve the freedom, joy, and abundance you crave. Embrace an approach to money that honors who you really are.

Here are examples from the context that support the key insight of aligning wealth with one's authentic self:

  • The author describes how she initially felt embarrassed to attend a money manifestation seminar, as she was "too cool for school" and afraid of what others would think. However, she realized she was deeply fascinated by the concepts of mindset and self-transformation, and wanted to become a life coach like the speaker, rather than just remain the "Book Lady." This shows how pursuing her authentic interests and desires, rather than worrying about external perceptions, was key to her financial growth.

  • When the author's coach asked her to intuitively come up with a weekly income goal, the number that "popped into her head" was $10,000. This suggests tapping into her inner vision and passion, rather than just practical considerations, was crucial to manifesting that goal.

  • In preparing to make the $10,000, the author got clear on why she wanted the money (to feel in charge of her life and free from debt) and what she would use it for (paying off credit card debt). This aligns her financial goal with her authentic values and desires, rather than just pursuing money for its own sake.

  • The author describes having to be "so unflinchingly focused" on making the $10,000 that she would stay the course no matter what obstacles arose. This single-minded dedication to her vision, rather than getting sidetracked by external factors, exemplifies aligning wealth with her authentic self.

Mindset Over Mechanics

The book emphasizes that your mindset - your thoughts, beliefs, and attitudes about money - is more important than the technical mechanics of money management. By consciously choosing empowering beliefs and thoughts about wealth, you can profoundly shape your financial reality. This is more crucial than simply following specific financial strategies.

Your subconscious beliefs, formed from childhood experiences, often undermine your conscious desire for wealth. Identifying and rewriting these limiting beliefs is key. Thoughts like "Money can't buy happiness" or "I'm not good with money" become self-fulfilling prophecies. By replacing them with positive, abundant mindsets, you unlock your natural ability to attract prosperity.

The book encourages you to closely monitor your language around money. Words like "I can't," "I wish," and "I hope" reflect an underlying scarcity mindset. Replacing them with empowered statements like "I can," "I create," and "I have" shifts your energy and opens you to new opportunities. Consistent meditation and visualization further align your mind, emotions, and actions towards wealth.

Ultimately, the book posits that mastering your mindset is the most powerful tool you have for manifesting financial abundance. By consciously choosing your thoughts and beliefs, you can override limiting subconscious patterns and tap into the creative power of the Universe to make your desires a reality.

Here are examples from the context that support the key insight that the book prioritizes mindset over mechanics when it comes to money:

  • The book states that "your thoughts, and I hate to play favorites here, that are the biggest badasses of them all" when it comes to manifesting wealth. This emphasizes the power of mindset over other factors.

  • It provides a detailed process for "Rewriting" limiting beliefs about money, such as "Money can't buy happiness" and "I'd rather focus on having fun than making money." This shows the importance of addressing underlying beliefs.

  • The book encourages the reader to "Shut up and slow down" to become aware of their language and thought patterns around money, rather than just taking mechanical actions.

  • It suggests doing visualizations and meditations to uncover and address "the belief that is blocking me from making money." This inner work is presented as more crucial than just learning financial strategies.

  • The book states that "when you get a hit on what's holding you back and realize what you need to do to move forward, act immediately" rather than hesitating. This emphasizes the primacy of mindset shifts over mechanics.

  • The "Suggested Money Mantra" of "I love money because money is always here for me" demonstrates the focus on cultivating a positive money mindset.

In summary, the context highlights numerous examples of the book emphasizing the transformative power of mastering your thoughts, beliefs, and language around money, over simply learning technical financial skills. The mindset work is presented as the foundation for creating wealth.

Universal Intelligence and Manifestation

Your thoughts are the key to unlocking the power of Universal Intelligence - the infinite, eternal force that shapes our reality. By aligning your mindset and emotions with your desired outcomes, you can harness this cosmic energy to manifest wealth and abundance.

The invisible world of thoughts and energy creates the visible world of physical reality. When you consciously focus your mind on prosperity, you arrange the energy around you to vibrate at a higher frequency. This attracts high-frequency opportunities and resources, allowing you to achieve your financial goals.

Mastering this process requires reframing any limiting beliefs about money. Identify unhelpful thoughts, question their validity, and replace them with empowering narratives. This shifts your mindset from scarcity to abundance, clearing the way for Universal Intelligence to deliver the riches you desire.

The more you trust your intuition, surrender to the unknown, and take inspired action, the more effortlessly you'll be able to manifest your financial dreams. By aligning your thoughts, emotions, and beliefs with wealth, you tap into the limitless power that exists within you and all around you.

Here are the key examples from the context that support the insight about Universal Intelligence and manifestation:

  • The book states that "Universal Intelligence and your thoughts are basically the same force - just as the water droplet that lands in the ocean is part of the whole sea, so your thoughts exist as part of Universal Intelligence. In other words, you are one powerful motherfucker."

  • It explains that "if you send out thoughts like, 'I can't afford to go on vacation and I don't see that changing anytime soon,' the Universe is like, 'Noted! You can't afford it. Stuck at home it is!'" This shows how our thoughts shape the reality we experience.

  • The book provides the example of people in wheelchairs climbing mountains or those in poverty becoming rich, stating "they consider their thoughts to be the truth, regardless of how their 'reality' may appear, get all worked up into an excited tizzy about it, and make it happen. They use the power that all of us have to create what they desire instead of settling for what they see surrounding them."

  • It emphasizes that "if you can think a thought, that thought already exists. And since all things come from Universal Intelligence, that thought must exist in a physical form as well. If you have a desire to make fifty thousand dollars, that money, and the way for you to make it, already exists."

  • The book encourages the reader to use "outgoing thought" to "alert Universal Intelligence to start arranging the energy in such a way as to make your desires manifest in physical form."

Key terms and concepts:

  • Universal Intelligence: The cosmic force that the book connects to personal thoughts and desires.
  • Manifestation: The process of desires or thoughts becoming physical reality.

The Power of Environments in Shaping Wealth

The environment you surround yourself with has a profound impact on your ability to build wealth. If you immerse yourself in an atmosphere of abundance and prosperity, it will shape your mindset and behaviors in a way that supports your financial goals.

Conversely, an environment dominated by scarcity and financial struggle will reinforce limiting beliefs and discourage the actions needed to create wealth. By consciously curating your surroundings to reflect the wealth you desire, you harness the power of your environment to transform your financial reality.

This could mean associating with successful, financially savvy individuals, consuming content that promotes abundance thinking, or even decorating your living space in a way that evokes feelings of affluence. When your external world aligns with your internal vision of prosperity, you unlock new possibilities and opportunities for increasing your income and net worth.

Ultimately, your environment is a key lever you can pull to shift your mindset and behaviors toward wealth creation. By thoughtfully designing the spaces and relationships in your life, you position yourself for greater financial abundance.

Here are some examples from the context that illustrate the power of environments in shaping wealth:

  • The author describes how her experience visiting her cousin Valentina in Italy was very different from her own partying lifestyle in Barcelona. While the author was used to "drunkenly shouting 'Oh solo mio!' in the streets", Valentina's social circle had a much more low-key, wholesome routine of strolling around the plaza and getting gelato. This highlights how the surrounding environment and social norms can profoundly impact one's relationship with money and indulgence.

  • The author mentions how she was initially "embarrassed to admit" her interest in attending a seminar called "Manifesting Money Like a Millionaire!" because she felt it was outside her "comfort zone" and she was worried about what her friends would think. This shows how the author's existing social environment made her hesitant to fully embrace wealth-building practices.

  • The author describes how she would leave money "around your house in various places so you get used to seeing it all the time" as a way to "remind yourself how abundant it is" and make it "like an Easter egg hunt." This suggests that intentionally creating a wealth-affirming physical environment can shape one's mindset and relationship with money.

Action with Faith and Gratitude

The key insight is that decisive action combined with deep faith and genuine gratitude is a powerful approach to achieving wealth and success. This method emphasizes not just taking concrete steps, but also cultivating the right spiritual mindset.

Decisive action means seizing opportunities and making bold moves without hesitation, even when the path forward is unclear. It's about trusting your intuition and leaping into the unknown, rather than overthinking and getting stuck in your comfort zone.

Deep faith means truly believing that you can achieve your financial goals, no matter how impossible they may seem. It's about trusting that the universe has your back and will provide the necessary resources and support, even if you can't see the full plan yet.

Genuine gratitude means appreciating all that you have, including the challenges and setbacks, and seeing them as opportunities for growth and learning. This positive, abundance-focused mindset attracts more of what you desire.

By blending these three elements - decisive action, deep faith, and genuine gratitude - you align yourself with the universal forces that can propel you towards wealth and success. It's a transformative approach that empowers you to break free from limiting beliefs and create the life you truly want.

Key Insight: Action with Faith and Gratitude

The book emphasizes combining decisive action with deep faith and gratitude as a distinct approach to creating wealth. This method highlights not just the actions taken, but also the spiritual stance of believing in positive outcomes and being thankful, which purportedly aligns with universal forces to facilitate financial success.


  • The author describes how they joined an "entrepreneurial think tank that helped women launch their own businesses", even though they had no clear business idea at the time. They took this leap of faith, trusting that the opportunity would lead to something, which eventually led them to start their own coaching business and make "mad money".

  • The book encourages practices like writing a "money mantra" to affirm one's love and gratitude for money, as well as making a daily habit of giving away money to cultivate an "abundance mindset".

  • The author stresses the importance of having "unshakable faith" and "grateful expectation" even in the face of seemingly hopeless situations, using the example of the protagonist in the movie "Touching the Void" who perseveres through immense hardship by maintaining his faith.

  • The book emphasizes that "faith raises your frequency" and "opens you up to new opportunities" that you may not have otherwise recognized, rather than getting stuck focusing on the "how" of achieving your goals.

The key concepts illustrated here are faith, gratitude, and decisive action, which the book presents as a powerful combination for manifesting wealth and abundance.


Let's take a look at some key quotes from "You Are a Badass at Making Money" that resonated with readers.

The walls of your comfort zone are lovingly decorated with your lifelong collection of favorite excuses.

The comfort zone is a familiar and reassuring space where we often find excuses to avoid taking bold action. These excuses, accumulated over time, become a protective barrier that prevents us from stepping out of our comfort zone and pursuing our true desires. By clinging to these excuses, we limit ourselves and miss opportunities for growth and transformation.

Worrying is praying for stuff you don't want.

When we focus on our fears and anxieties, we inadvertently attract more negative energy into our lives. By dwelling on what could go wrong, we're essentially sending out a message to the universe that we want to manifest those unwanted outcomes. This mindset can create a self-fulfilling prophecy, drawing us closer to the very things we're trying to avoid.

RICH: Able to afford all the things and experiences required to fully experience your most authentic life.

To live a truly authentic life, one needs the financial freedom to pursue their passions and desires without constraint. This means having the means to afford not just material possessions, but also experiences that bring joy and fulfillment. When you have the resources to support your true self, you can fully express yourself and live life to the fullest.

Comprehension Questions

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How well do you understand the key insights in "You Are a Badass at Making Money"? Find out by answering the questions below. Try to answer the question yourself before revealing the answer! Mark the questions as done once you've answered them.

1. How should one view wealth in order to utilize it as a beneficial resource?
2. What is the inherent nature of money, and how does its impact get defined?
3. Why should one reject negative stereotypes about wealth?
4. What mindset shift is suggested to appreciate wealth's potential more fully?
5. How can embracing wealth as an ally improve your ability to contribute to society?
6. Why is it important to link your financial goals to your true passions and purpose?
7. What are the potential benefits of focusing on building wealth that aligns with your inner values and dreams?
8. What happens when you chase wealth purely for external achievements?
9. How should someone choose their income goals to ensure they resonate with their life vision?
10. What is the significance of remaining focused on your true desire despite obstacles?
11. Why is it important to monitor and change your language around money?
12. How do subconscious beliefs about money affect your financial outcomes?
13. What is the significance of replacing negative thoughts about money with positive ones?
14. How does consistent meditation and visualization contribute to financial success?
15. What role do your thoughts play in shaping your reality according to the concept of Universal Intelligence?
16. How does aligning your mindset with your desired outcomes influence your ability to manifest wealth?
17. What is the importance of reframing any limiting beliefs about money in achieving financial success?
18. How does taking inspired action connect to the manifestation of financial objectives?
19. What is meant by the thought existing in a physical form as described in the concept of manifestation?
20. How does surrounding yourself with an atmosphere of abundance influence your financial goals?
21. What effect does an environment of scarcity have on your financial behaviors?
22. What are some ways to align your external environment with your goals of financial abundance?
23. Why is it important to curate your surroundings to reflect the wealth you desire?
24. What is meant by 'decisive action' in the context of achieving success?
25. How does deep faith contribute to achieving financial goals?
26. What role does genuine gratitude play in attracting success?
27. How do the concepts of decisive action, deep faith, and genuine gratitude work together to propel someone towards wealth and success?

Action Questions

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"Knowledge without application is useless," Bruce Lee said. Answer the questions below to practice applying the key insights from "You Are a Badass at Making Money". Mark the questions as done once you've answered them.

1. How can you leverage your current financial resources to make a positive impact in your community?
2. How can identifying and pursuing your deepest passions influence your financial goals and overall fulfillment?
3. How can you identify and transform one limiting belief you hold about money?
4. How can you begin to actively monitor and transform your daily thoughts to align more closely with the frequencies of wealth and prosperity?
5. How can you redesign your living or working space to better reflect the values of wealth and prosperity?
6. What opportunities can you seize today to demonstrate your commitment to decisive action, deep faith, and genuine gratitude in your pursuit of success?
7. How can you integrate a practice of gratitude into your daily routine to attract more abundance and success into your life?

Chapter Notes

Chapter 1: Allowance

Here are the key takeaways from the chapter:

  • Overcoming Negative Beliefs about Money: The author had to overcome her own negative beliefs about money, such as the idea that being rich is "evil" or "gross". She realized that these beliefs were holding her back from achieving financial success.

  • Desire for Wealth is a Desire for Life: The author argues that a "healthy desire for wealth is not greed, it's a desire for life." Our desires, including the desire for wealth, were given to us by the "Universal Intelligence" that created us, and we should embrace and fulfill these desires.

  • Money Enables Self-Expression and Flourishing: The author contends that in modern society, we need money to fully experience and express our authentic selves. Money allows us to pursue our passions, hobbies, and self-development.

  • Wealth is Not an Either/Or Proposition: The author rejects the idea that being wealthy precludes us from enjoying non-material aspects of life, such as spending time with loved ones. She argues that being wealthy can actually enable us to do these things more.

  • Greed vs. Lack Mindset: The author distinguishes between greed, which comes from a "lack mindset," and a healthy desire for wealth. Greed stems from fear and insecurity, while a desire for wealth can come from a place of self-love and a belief in one's own worthiness.

  • Wealth Enables Positive Impact: The author contends that being wealthy allows us to have a greater positive impact on the world, by supporting causes, donating resources, and using our influence to create change.

  • Overcoming Guilt and Shame about Wealth: The author encourages readers to embrace their desire for wealth and to stop feeling guilty or ashamed about it. She argues that wealth is not inherently good or bad, and that we should "decriminalize" the idea of being rich.

  • Aligning Desires with Authentic Self: The author emphasizes the importance of aligning our desires for wealth with our authentic selves and life purpose, rather than pursuing wealth for its own sake or to impress others.

Chapter 2: Why You Ain’t Rollin’ in the Cheddah. Yet.

Here are the key takeaways from the Chapter:

  • Our "realities" are make-believe: Whatever we make ourselves believe, we experience. Our external world is a mirror of our internal world.

  • The subconscious mind is like a seven-year-old prince: It runs the "kingdom" of our adult life based on information gathered as a child, before our brain has developed the ability to analyze and filter that information.

  • The subconscious mind has three key attributes: It's primal (focused on survival), sneaky (we're often unaware of its influence), and doesn't want to be dethroned (it will resist change).

  • Beliefs, words, and thoughts shape our reality: Our beliefs, the words we use, and our thoughts all contribute to the "reality" we experience. We can consciously choose to change these to create the life we desire.

  • Trying to protect yourself from fears limits your life: Clinging to the "familiar" and "secure" out of fear prevents you from experiencing the abundance and joy your heart desires.

  • Become aware of your limiting beliefs about money: Identify the negative thoughts and beliefs you have about money, question and investigate them, then rewrite them as more empowering beliefs.

  • Align your thoughts, beliefs, words, emotions, and actions: When all these aspects of your mindset are in alignment and focused on your desired outcome, you can manifest the riches you desire.

Chapter 2A: A Tiny but Mighty Chapter About Universal Intelligence

  • Universal Intelligence: The concept that there is a larger, unseen force or power that governs the universe and our lives. This is referred to by different names such as God, Spirit, etc.

  • Limitations of the Five Senses: Our five physical senses (sight, sound, touch, taste, smell) provide a limited perception of reality. There is much more to the universe than what our senses can detect.

  • Thoughts and Universal Intelligence: Our thoughts are directly connected to and part of the Universal Intelligence. Our thoughts have the power to shape our reality and manifest our desires.

  • Outgoing Thought: The conscious thoughts we send out to the Universe, which then arranges the energy to make those thoughts a physical reality. Focusing on thoughts of wealth and abundance can attract those things.

  • Incoming Thought: The intuition, synchronicity, inspiration, desires, and coincidences that the Universe sends us, which provide guidance and answers if we learn to quiet our minds and trust them.

  • Mindset of Wealth: Choosing to think about money and your financial reality in a way that will make you rich, rather than keeping you poor. Visualizing, feeling, and believing in the wealth you desire.

  • Overcoming Resistance: Releasing doubt, fear, and limiting beliefs allows the flow of abundance from the Universe, as there is no longer any resistance to receiving it.

  • Relationship with the Universe: Strengthening your connection to the Universe through quieting the mind, trusting your intuition, surrendering to the unknown, and having faith that the Universe will provide what you need.

Chapter 3: Show Me the Money

Here are the key takeaways from the chapter:

  • Money is a medium of exchange, not inherently good or bad: Money is a neutral tool that we assign meaning and energy to through our thoughts, feelings, and actions. It is not the root of all evil, but rather a reflection of the intentions and behaviors of those who use it.

  • Mastering your mindset is crucial for financial success: How you think, speak, and feel about money can either attract or repel it. Negative beliefs and attitudes about money can lead to financial struggle, while a positive, abundant mindset can open you up to greater prosperity.

  • Money is currency and currency is energy: The exchange of money is an energetic transaction. By aligning your energy with the frequency of the money you desire, you can consciously attract it into your life.

  • Focus on the energy, not the person: When trying to manifest money, focus on the positive energy and emotions around the money itself, rather than fixating on a specific person or source. This allows you to be open to the various ways the Universe may bring abundance to you.

  • Embrace an abundance mindset: Practicing gratitude, generosity, and a belief in the flow of money can help shift your mindset from scarcity to abundance. This attracts more money into your life.

  • Avoid devaluing your worth: Discounting your prices or services out of insecurity or a desire to accommodate others can devalue both your work and the recipient's investment in it. Charge what you're worth and trust that the right people will be drawn to your offerings.

  • Money is a renewable resource: When you treat money with respect, allow it to flow freely, and focus on abundance, you create more of it in your life. Conversely, holding onto money or having a negative relationship with it can block its natural movement.

Chapter 4: Best Practices for Busting Yourself

Here are the key takeaways from the chapter:

  • Bum-Rush Your Fears: Take a big, scary action that is outside your comfort zone, such as renting a large space for your business or cold-calling potential clients. This can uncover limiting subconscious beliefs that have been holding you back, which you can then question and rewrite.

  • Watch Your Mouth: Pay attention to the language you use when talking about money, as your words reflect your underlying beliefs. Replace disempowering phrases like "I can't" and "I wish" with more positive and empowering language like "I can" and "I create."

  • Shut Up and Listen: Spend time in silent meditation and visualization exercises to access your intuition and uncover deeper beliefs about money. The more you can quiet your mind, the more you can hear the wisdom of the Universe.

  • Have an "Us" Talk with Money: Write a letter to money as if it were a person, expressing your feelings and beliefs about it. This can reveal the complex, often contradictory relationship you have with money, which you can then work to reframe.

  • Act Immediately on Insights: When you uncover a limiting belief or get a clear intuitive nudge about how to move forward, don't hesitate. Leap into action immediately, before your fears and doubts can take over again. Successful completion of this step is key to becoming a "badass."

  • Gratitude for Money: Complete the statement "I'm grateful to money because __________________." This helps shift your mindset about money from one of lack or fear to one of abundance and appreciation.

Chapter 5: The Hollering of Your Heart

Here are the key takeaways from the chapter:

  • Specificity Breeds Motivation: The more specific you can be about your "why" for wanting to get rich - how the money will make you feel, what you'll spend it on, how it will change your life - the more emotionally invested and motivated you'll be to take the necessary actions to achieve your financial goals.

  • Align with Your Authentic Self: Don't try to force yourself into a path that doesn't align with your natural talents and passions. Instead, pay attention to the things you're drawn to and good at, and let those guide your pursuit of wealth. Doing what comes naturally to you will make the journey much easier.

  • Embrace the "And" Mindset: Reject the either/or mentality that says you can't have it all (e.g. a successful career and a great personal life). Adopt an "and" mindset that allows you to expand your vision of what's possible.

  • Trust the Universe: While it's important to get specific about your goals, also stay open to the Universe delivering opportunities in unexpected ways. Surrender to the flow and allow the Universe to guide you.

  • Take Action, Even If You're Unsure: If you're not sure exactly what you want, don't let that stop you. Take action on the pieces you do know, and let that lead you to greater clarity and fulfillment.

  • Develop a Powerful Money Mindset: Cultivate a positive, empowered relationship with money by focusing on how it will allow you to live an awesome life and share your gifts with the world. Let this mindset fuel your determination.

Chapter 6: Your Mental Moneymaker

Here are the key takeaways from the chapter:

  • Thoughts and Emotions Create Your Financial Reality: Your thoughts and emotions are the key drivers of your financial outcomes. Positive, empowered thoughts and emotions aligned with your goals can help you manifest wealth, while negative, limiting thoughts and emotions will keep you stuck in a cycle of lack and struggle.

  • Focus on the Positive: What you focus on, you create more of. Shifting your focus from what's wrong to what's right, from lack to abundance, is crucial for changing your financial reality. It's impossible to focus on one thing (e.g. lack) and see another (e.g. opportunity).

  • Harness the Power of Emotion: Emotions are the "switch" that transforms your thoughts into physical reality. Infusing your thoughts and goals with strong, positive emotions like love, excitement, and gratitude is key for activating their creative power.

  • Stretch Your Imagination: Imagination is a powerful tool for envisioning and manifesting your desired financial reality, even if it seems impossible based on your current circumstances. Daring to imagine big, expansive possibilities is essential for breaking free of limiting beliefs.

  • Develop Unwavering Determination: Becoming wealthy requires an unshakable commitment and willingness to do whatever it takes, even if it means stepping outside your comfort zone. Excuses and limiting beliefs must be ruthlessly eliminated in favor of decisive action and tenacity.

  • Believe in Your Worthiness: Fundamentally believing that you are worthy of wealth and financial freedom is a prerequisite for actually creating it. Overcoming doubts and negative self-talk is crucial for aligning your mindset with your goals.

  • Leverage the Power of Other People: While you can't control the actions of others, you can control your own thoughts, emotions, and actions in a way that attracts the right people, opportunities, and resources to you. Focusing on what you can control is key.

Chapter 7: Faith and Gratitudinal Gold

Here are the key takeaways from the chapter:

  • Faith is required to upgrade your financial situation: Faith allows you to believe in an unseen, unproven, and often proven otherwise, brand-new, and awesome reality that is within your grasp. Without faith, you would simply accept your current circumstances as the best you can achieve.

  • Faith helps you let go of the "How": Faith shifts your focus away from the specific steps or methods you think you need to get rich, and opens you up to new, unrecognized opportunities that the Universe is presenting to you. This allows you to take action on these new opportunities, even if you don't fully understand how they will lead to your desired outcome.

  • Faith raises your frequency and awareness: When you trust that your riches are on the way, you shift your emotional state from doubt and fear to excited expectation. This higher frequency makes you more aware of people and opportunities you weren't seeing before, and gives you the courage to take action on them.

  • Faith helps you shape shift your identity: Faith allows you to let go of your attachment to your current/old identity (e.g. "I'm broke") and focus on who you are becoming (the new, richer you). This strengthens your self-confidence and abundance mindset.

  • Gratitude is a powerful complement to faith: Gratitude puts you in close contact with the spiritual realm, aligning your frequency with the frequency of the Universe. Practicing gratitude attracts more of what you're grateful for, rather than repelling it through desperation.

  • Gratitude helps you perceive challenges as opportunities: When faced with setbacks or difficulties, choosing to be grateful for the lessons and growth opportunities, rather than seeing yourself as a victim, opens you up to new possibilities you may not have otherwise recognized.

  • Giving from a place of abundance strengthens your faith: Regularly giving away money, even small amounts, helps shift your mindset from lack to abundance, reinforcing your faith that your riches are on the way.

  • Patience and specific tools are key to maintaining faith: Recognizing that the Universe's timing is not always our own, and having practices in place to stay patient and focused on faith, is crucial to weathering the ups and downs of the manifestation process.

Chapter 8: Decisive Action: The Choice of Champions

Here are the key takeaways from the chapter:

  • Decide with Unshakable Commitment: The first and most important step is to decide with 100% commitment that you will get rich. This means there is no backup plan - you have fully committed to this goal with no other options. Deciding means cutting off all other possibilities and focusing solely on achieving your goal.

  • Overcome Overwhelm: Overwhelm is a state of mind that can be overcome by (1) investigating the specific details of your tasks rather than assuming the worst, and (2) breaking down big goals into smaller, more manageable "chunks" or steps. Focusing on one small step at a time helps maintain momentum and faith in achieving the larger goal.

  • Leverage Fear as a Compass: When you get a new idea or opportunity that scares you, that is often a sign that it is leading you in the right direction towards your goal. Instead of talking yourself out of it, leap into action on these scary but promising ideas.

  • Spend Money to Make Money: Sometimes the scary but necessary step is to spend money you don't currently have, such as taking out a loan or using credit, in order to invest in opportunities that can significantly grow your income. This "last resort spending" requires a mindset of faith, gratitude, and commitment to making the money back.

  • Raise Your Bottom Line: Set a minimum amount of money you must have in your bank account at all times (e.g. $500) and keep raising this "bottom line" as you increase your income. This creates a sense of urgency to continually bring in more money.

  • Spend Money to Raise Your Frequency: Make an extravagant purchase that excites and inspires you, as a way to raise your energetic frequency and remind yourself that you are in the flow of abundance.

  • Take One Big, Scary Action Now: Identify one big, scary decision or action you know you need to take to move towards your financial goal, and do it immediately without hesitation. Delay only leads to lost opportunities.

Chapter 9: Movin’ On Up

Here are the key takeaways from Chapter 9:

  • Environment shapes everything: Our environment, including the people we surround ourselves with, has a huge impact on our habits, beliefs, and behaviors around money. The longer we immerse ourselves in certain environments, the more they influence us.

  • Immerse yourself in your desired environment: To upgrade your financial situation, it's important to put yourself in the environment you want to create for yourself as much as possible. This can include test-driving the car you want to buy, hanging out in the neighborhoods you want to live in, or spending time with people who are already successful.

  • Improve your physical environment: Making small improvements to your physical environment, such as cleaning, decorating, and adding personal touches, can have a big impact on your energy and outlook.

  • Be selective about the people you surround yourself with: Surround yourself with people who support and encourage your growth, not those who are negative, fearful, or unsupportive. Don't try to change them, just limit your involvement with them.

  • Hang out with high-frequency, wealth-conscious people: Surrounding yourself with people who are successful, confident, and have an abundance mindset can boost your energy, strengthen your faith, up your game, and make you mightier.

  • Let go of what no longer serves you: As you grow and change, you may need to let go of parts of your old identity, relationships, or possessions that no longer align with who you're becoming. This can be challenging, but is necessary to make room for your new, higher self.

  • Develop a money mantra: Adopt a positive money mantra, such as "I love money because it makes me more of who I truly am," to help shift your mindset and beliefs around money.

Chapter 10: And Now, a Word from my Accountant . . .

Here are the key takeaways from the chapter:

  • Confronting Financial Fears: The chapter discusses how people often avoid confronting their financial issues, similar to the narrator's avoidance of dealing with a painful injury. This avoidance perpetuates the very problems they are trying to avoid.

  • Changing Mindset for Financial Growth: To improve one's financial situation, the chapter emphasizes the need to change one's mindset and be willing to take risks, rather than playing it safe. This includes expanding one's perspective beyond one's current reality.

  • Strategies for Increasing Income: The chapter outlines several strategies for increasing one's income, including starting one's own business, growing an existing business, asking for a raise, finding a higher-paying job, and supplementing one's income.

  • Importance of Tracking Finances: The chapter stresses the importance of tracking one's finances, including knowing one's monthly income and expenses, in order to make informed decisions and achieve financial goals.

  • Hiring Professionals for Financial Guidance: The chapter recommends hiring professionals, such as financial planners and accountants, to help manage one's finances, rather than relying on advice from friends who may not be financially successful.

  • Developing a Positive Relationship with Money: The chapter emphasizes the need to treat money with respect, gratitude, and a sense of abundance, rather than with fear or scarcity.

  • Urgency vs. Hurry: The chapter distinguishes between urgency, which is driven by a sense of purpose and belief in one's desired outcome, and hurry, which is driven by a sense of lack and panic.

  • Charging What One is Worth: The chapter encourages readers to charge what they are worth for their products or services, rather than undervaluing themselves.

  • Overcoming Limiting Beliefs: The chapter provides the example of a successful entrepreneur who defied the odds and achieved success despite a lack of formal education, demonstrating the importance of overcoming limiting beliefs.

  • Developing a Specific Financial Plan: The chapter emphasizes the need to set specific financial goals, break them down into actionable steps, and consistently track progress towards those goals.

Chapter 11: Your Inner Wealth

Here are the key takeaways from the chapter:

  • Embrace Your Uniqueness: Just as Prince refused to conform to others' expectations, you should embrace and express your unique gifts and talents unapologetically. The more you love and connect with your authentic self, the less you'll care about what others think.

  • Mindset is Key: Your thoughts, beliefs, and words create your reality. To achieve success and wealth, you must master your mindset by using practices like meditation, affirmations, and self-compassion to short-circuit negative patterns and cultivate a high-frequency, abundant mindset.

  • Patience and Confidence: Developing patience and confidence are crucial. Rushing and self-doubt will only hold you back, while practicing patience and taking action despite fear will strengthen your confidence muscle.

  • Serving Others: The more you give and serve others with your gifts, the more you'll receive in return. Giving from a place of abundance, rather than greed, is a high-frequency energy that attracts more abundance.

  • Forgiveness and Self-Love: Letting go of resentment and guilt through forgiveness is liberating and allows you to focus your energy on self-love and creating the life you desire. Self-love means doing things that make you feel good.

  • Money Mantra: The suggested money mantra is "I love money because it lets me be the most me I can be." This mantra reflects an abundance mindset and a connection between self-expression, self-love, and financial abundance.

Chapter 12: Tenacity

Here are the key takeaways from the chapter:

  • Tenacity is the #1 attribute of successful people: The chapter emphasizes that the difference between those who succeed and those who fail is a "no-nonsense commitment to staying the course no matter how hot the fire gets." Successful people are willing to push through immense challenges and adversity to achieve their goals.

  • Maintain a strong "Why": The chapter highlights the importance of holding tight to your underlying reasons and motivations for pursuing your goals, such as the desire for freedom, the ability to provide for your family, or the drive to prove yourself. This "Why" can help you persevere through difficult times.

  • Develop a spiritual practice: Engaging in activities like reading self-help books, meditating, exercising, and working with mastermind groups can help you maintain a strong mindset and unshakable tenacity.

  • Do your homework and get a mentor: Thoroughly understanding your industry and target market, as well as seeking guidance from experienced mentors, can equip you with the knowledge and support needed to overcome obstacles.

  • Recognize and resist "trixters": Your subconscious will present you with tempting distractions and excuses to derail you from your goals. Identifying and ignoring these "trixters" is crucial to staying on track.

  • Form successful habits: Developing habits like taking risks, setting boundaries, working smart, and surrounding yourself with driven individuals can help you build the mindset and behaviors of a successful person.

  • Have zero tolerance for negotiations: When trying to build new habits, it's important to recognize and immediately dismiss any internal negotiations or excuses that could undermine your progress.

  • Course correct, don't give up: When faced with obstacles, the key is to adapt and find new paths forward, rather than admitting defeat. Tenacity involves determined action combined with flexibility to navigate changing circumstances.

Chapter 13: Change Loves Company

  • Perspective Changes with Growth: As the author and their brother grew up, the things that once seemed large and imposing, like their childhood home and a local castle, now appeared much smaller and less grandiose. This illustrates how our perspective on the world changes as we grow and develop.

  • Overcoming Fears and Limiting Beliefs: The author provides examples of fears and limiting beliefs that once seemed insurmountable, but now feel insignificant in hindsight. This suggests that the fears and doubts we face on our path to success are often temporary and can be overcome with the right mindset.

  • Mindset is Key to Wealth: The author emphasizes that the primary difference between those who are financially successful and those who struggle is their mindset. They argue that with the right mindset, the process of becoming wealthy is not as difficult as it may seem.

  • Mindset Transformation Leads to Holistic Change: When you transform your mindset and achieve financial success, it can lead to positive changes in other areas of your life. The author suggests that the limiting beliefs that hold you back from making money are often the same ones that hold you back in other aspects of your life.

  • The Universe Supports Your Abundance: The author assures the reader that the Universe is "backing you up and cheering you on" in your pursuit of wealth and abundance. They encourage the reader to get out of their own way and embrace the abundance that is available to them.

  • You Have the Capacity for Greatness: The author reminds the reader that they have "every single thing you need to get rich inside of you right now" and that they are "mighty and magnificent beyond measure." This suggests that the reader has the innate ability to achieve their financial goals and live a fulfilling life.


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