The Choose Yourself Guide To Wealth

by James Altucher

Troy Shu
Troy Shu
Updated at: February 23, 2024
 3 min read
The Choose Yourself Guide To Wealth
The Choose Yourself Guide To Wealth

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What are the big ideas?

  1. Unleashing creativity and imagination in the pursuit of new ideas is key to unlocking abundance and exploring uncharted possibilities.
  2. True wealth in entrepreneurship comes from independence, the ability to innovate and execute ideas, and creating value that positively impacts others.
  3. Finding passion and success often naturally evolves from doing what you're good at and focusing on building a strong foundational base.
  4. Effective selling is less about the product and more about selling a vision or dream, while building lasting relationships and connections.
  5. Embracing the present, choosing positive actions, and focusing on daily success can lead to long-term fulfillment and appreciation.


Harnessing Creativity and Abundance Through Ideas

  • “When you are in the Idea Machine, nothing can stop you. This is where abundance is. This is where seeds are planted. This is where you dip into other dimensions not yet created.”
  • “Only free time, imagination, creativity, and an ability to disappear will help you deliver value that nobody ever delivered before in the history of humankind.”
  • “Ideas are the currency of life. Not money—because money can run out.”

True Wealth and Entrepreneurship

  • “True wealth occurs when you don’t have to bow down to any gatekeepers—regardless of the money involved.”
  • “The only skills you need to be an entrepreneur are an ability to fail, an ability to have ideas and to sell those ideas, the courage to execute on those ideas.”
  • “Abundance only comes when you are moving along your themes—when you are truly enhancing the lives of the people around you.”

The Journey to Finding Passion and Success

  • “Here’s a secret: you don’t have to worry about “finding” your passion. You’re naturally going to get passionate about what you are good at.”
  • “The only way to have success is to build the foundation for it.”
  • “The definition of “success” for me is: ‘Is today successful?’”

The Art of Selling and Building Relationships

  • “When you get in the door, do not sell your product. Sell the dream. Build up images of the dream.”
  • “Often the best way to make friends and customers for life is to direct them to a better service or product than yours.”
  • “Connecting people who can benefit each other is the most useful skill you can have on the entrepreneurial ladder of skills.”

Living in the Present and Choosing Yourself

  • “Today is the only day I need to think about success. And every successful tomorrow is determined by one thing: having a successful today.”
  • “Choosing yourself right now in how you treat yourself, how you treat the people around you, how you treat your efforts and your loves.”
  • “Every day give the world at least one more reason to whisper ‘thank you’ to you. If you can hear that whisper, everything else, every gift in life, becomes expected.”


  1. How can embracing creativity and imagination help you create unique value and tap into abundant opportunities?
  2. In what ways does true wealth differ from just having money, especially for an entrepreneur?
  3. Why is it important to focus on enhancing the lives of others to achieve true abundance in your work or business?
  4. How does discovering what you are good at naturally lead to finding your passion and success?
  5. Why is selling the dream more impactful than just selling a product when building relationships and business connections?
  6. How can focusing on making today successful, and choosing positive actions and attitudes, contribute to long-term success and fulfillment?

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